With all of the discussion in the media today, many dental practices are “hunkering down” for the economic storm ahead. This is a dangerous approach considering your practice thrives on growth to succeed. If you want to stay out of economic turmoil, you need to keep your dental marketing momentum.
In fact, right now is one of the best times to advertise because (super secret) everyone else is cutting their marketing budgets!!! dental marketing agency uk budgets as a whole are being dropped by offices everywhere because they want to save money (see #1). This means less competition for the dental practice that continues to advertise and market the practice.
Blogging is another excellent way to get the word out and attract people to your website. A simple paragraph or two a week can get you started. You can also post pictures of your office, team, or a beautiful cosmetic case you have done. At some point other bloggers may invite you to write a guest blog, which is like being introduced to all of their friends.
When there are trade shows or festivals, they participate in some way. Handing out pamphlets or free toothbrushes might seem time-consuming, but it pays off in the long run.
These sites in particular offered many new challenges and several interesting problems. First, they were almost impossible to manipulate for the search engines. The HTML included in these sites are pretty basic and they were very limited when it came down to the nitty gritty.
What do you mean, you don’t have a website for your dental practice? A huge amount of your prospective patients will use the Internet to find a new dental practice. If you don’t have a high search engine ranking for the keywords and phrases that identify your dental expertise patients will not find you- but they will find your competitors.
These are the points to follow when designing your own dental marketing strategy. When you are done, you will have laid out the steps needed to accomplish your goal using existing resources to achieve a great marketing ROI (return on investment). After that, you simply have to get those steps executed and that might require further planning but it is all in the context of your main dental marketing strategy.